A Kiwi wish comes true.
By paul June 7, 2010 Re-Tweet This Share
My Welly trip was so fruitful I’ve a few more blogs on clever people I met down there. Jennifer McIver of Wishbone Bikes and I met at their HQ in Newtown. Sadly, partner and designer Richard was away on business. A planned one hour meet ran into two as we found so much to talk about. Most of it on shared values that encapsulate their brand and ours, CleverBastards. Their story of taking their prototype product to market, via success at the German Kids Toys Awards and further success in Milan, is a wish come true. But it didn’t come easily… they’ve sweated the hard yards on getting their product right and produced right and at a price that is already meeting the market. World-wide. And all in an incredibly short time.
“The joy of transformation” sums up the genius of the Wishbone Bike. It grows as your kid grows… from year one it has three wheels, then the two wheels become one, and then at 4 or 5 years the wishbone frame is flipped giving it added height. Clever Hey? But that’s not all. It comes with true sustainable creds… kiln-dried, preservative-free plantation birch or ash, organic cotton and recycled packaging. They didn’t want to just produce more. “That’s why we challenged ourselves to create designs that transform your experience, reduce overall consumption, deliver a positive environmental outcome, and bring people closer together.” So you think that’s cool? Check these out….
Designs commissioned by Kiwi artists Neil Whittington with his endangered Giant Koru Snail and our very own Clever Bastard, Shane Hansen celebrate the importance of biodiversity. His Koru design “tells a story of flowing rivers and high mountains. It symbolises new life and relationships, calling on families globally to celebrate diversity, build community and work together for a bright future.” Now that’s a Kiwi wish worth wishing for.
