The Cloud is a huge temporary structure measuring one hundred and seventy five meters. It is the length of two rugby paddocks. It is also the social hotspot for the Rugby World Cup, even Prime Minister John Key has been there. Beneath its ethereal folds contains some of New Zealand's best wine, food, technology, fashion, art and design. And this is where our CleverBastards come in. Paul, our head bastard, has been working for months getting the creative and innovative design of several CleverBastards into The Cloud. We are now featured alongside some of New Zealands most intruguing and inspiring talent.
Story by Jane Yonge
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