The brand name
UrbanMaori is based on the Maori word ‘waimaori' meaning fresh water. ‘Urbanmaori' loosely translates as ‘pure street'. It is also made from two words, one Maori and one English, and that is the core of Urbanmaori's direction. It is not just Maori, nor is it just Pakeha... it is both. And so the design aesthetic of Urbanmaori fuses customary Maori motif with contemporary iconography one would see around town, on the T.V. or the Internet.
"The idea is that the world around us now is what we live in, and our design should reflect this. It is sometimes beautiful and is also sometimes controversial just like our history".180 GSM 100 percent CottonDetails:
Details:
Shoulder to shoulder tape,
Fabric pre-shrunk to minimise shrinkage,
Double needle bottom hem and sleeves
Tee colour: White
Print colour: Blue/black
Size Measurements:
S M L XL XXL
Body Width (cm) 47 52 56.5 61 64
Body Length (cm) 71 72 78.5 82 84
Artist's Full Collection | 
